What to Do When the Wrong Page Ranks for Your Keyword(s) – Whiteboard Friday



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Picture this: You discover that your site is ranking for a keyword you’ve been targeting. Cause for celebration, right? But what if that ranking page is irrelevant, wrong, or simply not the best choice? This situation is more common than you might think, and results in a good deal of frustration for SEOs. Rand shows you how to cope when you find that your valuable queries are sending traffic to the wrong URLs in today’s Whiteboard Friday.

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1 Response

  1. Mark M says:

    Backlinks given with wrong anchor text, canibalization of one page over another, or good old Google not as smart as we think.

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