What Are Backlinks and How Do They Work?

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There are over 200 factors that Google uses to rank a website. But the number one factor that Google uses is backlinks.
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Backlinks are when someone links to your website from their site. The more sites that link to you, the higher you will rank in Google.

Now all backlinks aren’t equal. Here are some of the things Google looks at when analyzing backlinks:

1. How authoritative is the site linking to you? If Huffington Post links to you it is more effective than if I, NeilPatel.com links to you. Why? Because Huffington Post is considered a well known authoritative site.

2. Authority is measured by a metric called “domain authority”. It’s from a scale of 0 to 100. The higher the number the better. You ideally want to get backlinks from sites with a domain authority that is higher than yours. You can use the tool ahrefs.com to learn what your domain authority is.

3. The more related a site is the better the link. If you are in the plumbing space, a link from Huffington Post isn’t as good as Home Depot (which is an authority site in the home repair space). Try to get links from high domain authority sites within your space.

If you want to build links the quickest way to generate them is through round up posts. Email people within your space and interview them. Include their thoughts within your blog and let them know when you publish the post that includes them. Ask them to share the post on their favorite social network and even ask if they can link back to you.

By doing this your rankings will climb in Google.

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21 Responses

  1. Austin Imoru says:

    Hey Neil, this is great insight, thank you.

  2. Gaurav Singh says:

    I have 50 backlink site list.
    My website niche is "technology".
    How to check that are not related using any tool ?

  3. Lakshmi U says:

    Helpful video Neil bro

  4. DonHrvato says:

    Tnx for the video, I was just scrolling on your blog https://neilpatel.com/blog/ but you could imrpove the UX by not using the 'jumping' blocks

  5. naqrar naqrar says:

    great you are nice instructor

  6. Defender Stores says:

    Hi neil .. Its good to do backlinks with auto backlinking tool or have to do manually.. thank you in advance.

  7. Aqeeb Khan says:

    Bro thanks for sharing this valuable information.

  8. Shubham Tiwari says:

    Any digital marketing course for free

  9. JmansFragments says:


  10. Gaurav Kumar says:

    Sir have you ahref coupons.

  11. Karamjit Singh says:

    Hey Neil,
    What do you prefer ahrefs or open site explorer.
    I mean is it really worth it to go with ahrefs or they both just do the same thing?

  12. Deep Singh says:

    Thanks bro neil

  13. docdeezy82 says:

    Hey bro..that's probably the best explanation I've heard so far..Thanks for taking the time and effort to share.

  14. chovi rah says:

    theres a plumber named joe out there watching this getting triggered lmao

  15. shubham bangar says:

    In one word "That's Great" job neil

  16. Village Machaan says:

    Great video Neil… My question is : are directory submission sites is good or bad for rank your website in search engine

  17. Don TEE says:

    Great work. Any link to the video for round up posts?

  18. monalisa dey says:

    Thank you Neil !!

  19. hassan benzaid says:

    Neil, in one word you're great. Thanks

  20. Mark Henry says:

    Another great video !! I have a question that how to measure the Domain Authority bottom level? Means if the site is relevant for submission and it's DA is 20 in OSE, then should I submit my website in it or not? Is it's authority good or not? Is there any specific criteria for DA that I can follow for submission?

  21. Richard Williams says:

    Hi Neil, love your video. I have a quick question. Are Web 2.0's good tier 2 backlinks to boost a tier 1 guest post?

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