Link Building Myths
In this lecture we are going to discuss Link Building Myths.
Myth Number 1: Link Building will be Penalized
Penguin and Panda Paranoia are pretty common these days. Online publishers are scared and SEOs are pointing fingers. Some even go as far as saying, If you build links instead of earning them, you will be penalized.
That’s not true.
If you go into your link building campaign with a certain mindset then you’ll be just fine.
You can’t just buy thousands of links on irrelevant websites, you can’t spin articles and you can’t rely on the easy way out—spam.
Instead, you have to think in terms of relevancy.
Myth Number 2: Page Rank and Domain Authority is the Best Metric
It’s an easy mistake to make—sites with higher page rank and domain authority generally have more traffic. They can pass more link equity. But those are just small pieces of the puzzle.
That’s not to say you should ignore PR and DA. If you can get a link on a relevant, high DA site that’s a huge win. But what about a link on a mostly-irrelevant high-DA site? I’d say that’s worse than getting a relevant link on a low DA site.
Many smaller sites are the best possible places to get a link to your site.
Myth Number 3: More Links is Always Better
The days of needing thousand of links to rank are gone. Building thousands of spammy links is a sure pathway to a Google penalty. Even if you manually build thousands of somewhat relevant links in a small amount of time, you’re going to leave a huge, unnatural footprint, which Google can and will detect.
Ten links in the span of a few months is completely attainable, and that amount of links will help boost a good website’s rankings and traffic. Thinking in terms of thousands is dangerous, not to mention overwhelming—in link building, always think quality over quantity.
Myth Number 4: Links Always come Naturally to Good Content
“Link earning” is a big industry buzzword right now, and there’s some merit to the notion. Good Content can earn links. The problem with the term “link earning” is that it stigmatizes building links, asking for links, and anything other than sitting back and watching the links roll in.
“Link earning” relies on people naturally finding your content and deciding to link. This means link earning requires a built in community and audience. With the amount of noise and content produced on the internet, you’ll never “earn links” without this.
Myth Number 5: Link Building Requires Content
Link building doesn’t always require a blog post, an infographic, or a video. There are plenty of other ways to build relevant links.
Sure, your website needs to have good content on it. You need your site to be solid, but you don’t always need to produce new content to build a new link.
There are plenty of link building tactics that don’t require new content, such as:
Broken Link Building
Help a Reporter Out
Myth Number 6: Link Building Requires Expensive Tools and Extensive Knowledge
There are a plethora of amazing link building tools out there. However, these tools are often quite expensive. If you’re operating at an agency level or if you can afford them, many are more than worth the asking price. If you’re just getting started, however, it’s unlikely that you have the extra money to spend on expensive tools.
The good news is that you don’t really need them. Your brain is the only link building tool you really need. You’re capable of finding sites, producing content, writing outreach and building links with just your brain, a computer, an internet connection, and a couple of spreadsheets to keep track of everything.
That’s not to say you shouldn’t learn as much as possible, because learning is essential. You just don’t need to hang out on the sidelines for two years before you try to build a few links. Use common sense, learn what you can and avoid anything spammy.
Myth Number 7: Link Building is the Only Online Marketing you Need
Link building is great for moving a site to the top of the SERps. That comes with increased traffic and conversions. Link building is not, however, the only marketing strategy you need.
If you have long term plans for your website, product, or service, then link building is just one part of an integrated marketing plan.
Starting out as a link builder can be intimidating, but it doesn’t have to be. Remember that there are plenty of genuine people who want to help you. Always use common sense and build links on a human scale.