Lesson 6: What is keyword research? – SEO for beginners training



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This video is part of the free SEO for beginners training course by Yoast Academy. Find the complete training at In the SEO for beginners training course, we explain the very basics of SEO. The training features videos, reading materials and quizzes to help you practise actual SEO skills. You’ll receive an official certificate and discounts to our other training courses after completion.

Keyword research should be the first step of every SEO strategy. Before you write your website content, you need to think about which search terms you want to be found for. This means getting inside people’s heads, to find out which words they use when searching. You have to come up with an extensive list of keywords that you want your site to rank for. This is called doing keyword research.

Proper keyword research is important because it will make clear which search terms your audience uses. At Yoast, we frequently come across clients who use one set of words when describing their products, while their target audience uses a completely different set of words. These sites aren’t found by their potential customers because of a mismatch in vocabulary. Of course, it doesn’t make any sense to optimize for words that people don’t use. Good keyword research makes sure that you use the words your target audience searches for to find you. This makes the whole effort of optimizing your website far more worthwhile.

Yoast Academy is the online learning platform for SEO by the makers of the biggest SEO plugin for WordPress: Yoast SEO. Our online SEO training courses teach you vital SEO skills you can apply at once. We have training courses on keyword research, SEO copywriting, technical SEO, structured data, site structure, our own Yoast SEO for WordPress plugin, and more. They are developed by world class SEOs and education experts trusted by the world’s biggest brands. Whether you’re a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone. #YoastAcademy #YoastSEO #SEOforBeginners

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1 Response

  1. Rocky Canelas says:

    comment comment comment this was great thx

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