Google AdWords Tutorial 2018 – Step-By-Step Google AdWords Tutorial For Beginners

Views:354747|Rating:4.82|View Time:38:45Minutes|Likes:4167|Dislikes:159
Check out our Google AdWords Tutorial for 2018. Our Step-By-Step Google AdWords Tutorial for Beginners is a great way to get started with Pay-Per-Click (PPC) Advertising and Google Ads. Google AdWords Campaigns can help you target keywords and drive relevant traffic to your website to drive leads and sales.

We have done a Google AdWords Tutorial for 2017 but this is our updated Google AdWords training video. If you are not sure about Google Ads, whether you want to do search engine marketing, display advertising, and video advertising on Google’s network, we can help you get started with our educational videos.

What is Google AdWords?

Google AdWords is a PPC Advertising platform where you can target search keywords (among plenty of other targeting options) and drive relevant traffic to your website. It is a great way to reach ready-to-buy customers and drive sales as well as move people through your sales funnel. Most large companies are running Google ad campaigns because they have a great platform where you can measure your results and optimize your marketing dollars.

In addition, we answer what Google AdWords is in our video here:

Helpful URLs:

We wanted to give you plenty of Google AdWords training videos including strategies, tips, best practices, mistakes to avoid, and more.

Google Display Advertising

Are you looking for a Google Display Advertising Tutorial rather than our version for the search network? We have a video showing how to set-up display ads and the different targeting options available, including placement targeting, audiences, remarketing, keyword targeting, and more. You can find our Google AdWords Display Tutorial here:

Google AdWords Keyword Match Types Tutorial:

Keyword match types are important to understand including broad match, modified broad match, phrase match, and exact match keywords. Each keyword targeting match type includes modifiers. Modified broad match keywords include plus signs before each word that needs to be in the search query. Phrase match keywords are surrounded by quotes and exact match keywords are surrounded by brackets.

Google AdWords Editor Tutorial:

Google AdWords Editor is a software that helps you manage advertising campaigns. You can download it to your PC with Windows or Mac and manage your Google AdWords campaign with ease and make bulk changes.

Google Analytics Tutorial for Beginners:

Google Analytics is vital to Google AdWords success. We start in the video by showing you how Google Analytics can help you measure your advertising campaigns and optimize them. You need Analytics on your website so you can create Goals and import them into Google AdWords as conversions.

Google AdWords Express Tutorial:

Our Google AdWords Express Tutorial

Google AdWords Keyword Bidding Strategy:

Google AdWords Audience Manager Tutorial:

Google AdWords Linked Accounts – Link AdWords to Google Analytics, Search Console, and YouTube:

Import Google AdWords Campaigns into Bing Ads:

What is Pay-Per-Click Advertising (PPC)?

What is Search Engine Marketing (SEM)?

Video Description:

We start by going through the importance of Google Analytics and how you need to get it installed on your website. After that, you want to create Goals in Google Analytics that you can track. You can set-up Key Performance Indicators (KPIs) as your Goals including sales, leads, page views, duration goals, reservation goals, and more through Google Analytics.

After that, we show you how to import Goals into Google AdWords as conversions. You can actually set-up Website Conversion campaigns to optimize for leads or sales based on the conversions you upload. The most important thing is to maximize your conversion value and your return on ad spend and return on investment (ROAS & ROI).

When you are set-up with your conversions, we then show you how to create a Google AdWords Search Network Campaign. Google AdWords campaigns can be difficult to understand but we show you campaigns, ad groups, keyword targeting, keyword match types, google adwords ads, ad extensions, ads, campaign settings, location targeting, ad scheduling, ad rotation, google ad networks, search partners, and more.

The most important part of our Google AdWords Tutorial is understanding you need to be patient and optimize your campaigns. Test different ads and landing pages in addition to adding negative keywords.

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27 Responses

  1. CAR3ON TRAP says:

    one of da best videos i hv seen in a while

  2. Cam Israel says:

    now matter how great, helpful and free a video is on youtube there are always a bunch of assholes who will thumbs down anything. 158 to be exact on this vid. SMH

  3. Keven R Davenport says:

    It appears that most of these steps are automatically streamlined on the setup wizard.

  4. Driver Training says:

    Talks way too fast !

  5. DUB DUB says:

    9:57 BITCH…

  6. Rakshitha T says:

    Thank you good video

  7. Eric Francois-Xavier Perrault says:

    Great tute but 25% slower would be much better. Also more time on setting up Google Analytics in this video.

  8. Cozy Sims 2 says:

    yeah ok but why?

  9. Radtel IT says:

    Thank you so much for the beautiful explanation. Thanks.

  10. wkatz0 says:

    Thanks for the tutorial. Just FYI the volume was about 40% too low!

  11. Baros Vision says:

    Why do you speak so fast?

  12. Tomislav Sokac says:

    Really great tutorial for beginners. Thank you for your time and for great presentation here.

  13. Sara Zain says:

    Thank u 🙂

  14. Mohamed Abdou says:

    Wow honestly, such an informative and comprehensive video. I learned a-lot, thank you. I still don't understand though how the bidding aspect works, got a link to a video that explains it?

  15. Диана Максименко says:


  16. Arthur Aslanyan says:

    I just wanna say thank you! The content is amazing I wish there was more like yours on the web.

  17. Ronak Patel says:

    loved this

  18. Olivia Beaulieu says:

    Hi Surfside PPC, I was wondering about when should I do a call link extension and when I shouldn't?

  19. Zen Garden says:

    DUDE!! You helped me sooooooo much. thank you so much.

  20. Nziggy Patrice says:

    thank you so much

  21. Rituel Béauté says:

    Merci 🙂

  22. Adem Tas says:

    Wow, I thought this is Google's own tutorial! Very very valuable, fast, clear and straight to the point. Do you recommend this search strategy for Amazon store or shopping campaign?

  23. Filip Galiza says:

    Quick Q. What do you do if you are going after say… pillow and pillows? Do you only include your <pronoun> +pillow and <pronoun> +pillowS or do you just leave it as <pronoun> +pillow?

  24. Good2Learn says:

    Awesome tutorial – well delivered and clear. A lot of issues answered for me in this video, thank you!

  25. Ozlem Ucar says:

    I woudn't call this good teaching, too fast I didnt understand anything

  26. Justin Bledsoe says:

    Btw I also do Sales Funnel creation and Landing page ad campaigns. Sales funnels will be the wave of the ad future. If you have a crappy website and wonder why you can't convert on your ads campaigns….Let me tell you, get someone like myself to build you sales funnels, keep your website the way it is, use guided sales tools to increase your conversions!!

  27. BK THE DEF BEATZ says:

    it keeps sending me to the get started page and trying to get to the overview page pls help

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