10 eBay SEO Myths – #1: Search Engine Optimization = Tricks

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In our new series, 10 eBay SEO Myths, I dispel a number of misconceptions about search engine optimization on eBay and provide some valuable SEO tips for eBay listings, a number of which you likely haven’t heard before.

In this first video, I discuss a prevailing concept that SEO is a series of tricks or gimmicks intended to “game the search engine” in order to get an eBay item at the top of search results.

I provide a brief historical background of SEO on eBay and talk about how myths gain in believability as they are repeated. I also define search engine optimization as a methodology.

I talk about how industry experts have referred to SEO as “shortcuts” and a “black art”, and I explain why these individuals have mistaken legitimate SEO for what is known as “black hat” SEO. These often-unethical techniques include paid backlinks, keyword stuffing, and cloaked and doorway pages and are not actual SEO at all.

In addition to describing why SEO for eBay sellers is so important to making maximum potential sales, I also provide a brief description of Cassini, eBay’s second major search engine.


eBay’s original SEO pages

eBay head of SEO says pages are outdated

Architect of Cassini refers to SEO as unfair “shortcuts”

eBay expert calls SEO a “black art”

eBay builds data center in Utah to run Cassini


#1: Search Engine Optimization = Tricks

#2 – Descriptive Terms Are the Best Keywords

#3 – You Need a Paid Keyword Research Tool

eBay SEO Services

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13 Responses

  1. trailers premiere says:


  2. José Garcia says:

    where can i learn proper SEO for ebay?

  3. Indunil Maduwantha says:

    Thanks for your help

  4. natasha says:

    i have just found the series and exciting to watch everything!thank you ! sorry for your loss <3

  5. Magic City Kitty says:

    Enjoyed your first video, about to watch more – thank you! I'm so sorry for the loss of your baby Miles. RIP.

  6. John Carr says:

    I like your videos but looked and saw your not even selling anything on ebay anymore.. why not?

  7. David De Jesus says:

    Looking forward to your upcoming series! I don't sell CDs. I sell books and I;m always looking for ways to differentiate my listings. So much competition in this category!

  8. digital.thrift says:

    Would love to see the follow up videos. Always interested in learning new things.

  9. Alex Serrano says:

    What's new? I enjoyed your channel.

  10. SampleScience Sounds says:

    Looking forward the next lesson! Really interesting video series, thank you for making them! 🙂

  11. Bella says:

    Miles is so handsome <3 Breaks my heart for you all. I know all of our cats are waiting for us, we will all be together one day <3

  12. Darren Esp says:

    Another fantastic video, cant wait for the next instalment.

  13. silver puma says:

    Really sorry about your cat, they become part of the family and I could see he/she was loved and well cared for by you and your wife. Our cat (a stray, rescued by our neighbours and us) died a few months ago it was heartbreaking so we feel your pain.

    Thanks for your videos, as always well researched……….

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